Coaching focuses on helping a well performing individual overcome challenges and be more effective in reaching their goal through a dialogue based on asking powerful questions and active listening.
Coaching process can sometimes feel intense. It is a confidential conversation or set of conversations containing objectives establishment, ongoing observation and analysis, assessments conducted in variety of ways, planning and setting goals, feedback and evaluation.

Coaching is not a therapy or a psychotherapy, although it may sometimes feel intense.
Coaching is not a job training, consulting, mentoring or management.
Coaching is not a crystal ball that magically provides an answer and a guidance on what to do step by step in a particular situation.

Purpose: Coaching supports psychologically healthy individuals strengthen their mental fitness, realise their potential, improve performance and overall life satisfaction, overcome challenges and be more effective in reaching their future goal through a confidential dialogue. Physiotherapy helps individuals with mental health issues by supporting them in their personal trauma recovery.

Focus: Coaching is focused on helping you achieve your future goals with working out what patterns, values, beliefs or relationship dynamics may be holding you from reaching your full potential. Psychotherapy tends to focus on the past experiences, cognitions and emotions, and healing from it.

Practitioner: Coaching practitioners are not required to be medically trained, they cannot treat mental health conditions or prescribe medications. 
Psychologists and licensed mental health counsellors providing psychotherapy are professionals trained to diagnose and treat mental health problems (such as PTSD, anxiety, depression, bipolar disorder etc.), to address past trauma, treat addiction, identifying and resolving family systems issues. Trained counsellors or psychologists can provide coaching services within their therapy practice. 

Coaching is not a substitute for psychotherapy and should not be treated as such.
Despite the differences, both psychotherapy and coaching lead to the same destination: the better you.

EMITY's holistic approach to career coaching involves a strong focus on Mind, Body, and Spirit Alignment as Emilia believes that career success isn’t only about skills and qualifications but also how well a person's career aligns with their personal values and motivations, emotional health and even spiritual beliefs and that chosen career path should support individual's overall sense of purpose, happiness, and personal growth.

Emotional Intelligence and Self-Awareness because during coaching sessions clients discover how their emotions, stress levels and mental well-being impact their career choices and overall performance. EMITY coaching emphasis the importance of fostering self-awareness so coached individuals can make more mindful decisions in their career paths.

Work-Life Balance as balancing professional duties with other areas of life, such as family, relationships, hobbies, and cultivating self-care - it all helps individuals build career that support a healthy and sustainable lifestyle, avoiding burnout and stress.

Energy and Performance Optimisation incorporated into coaching by introducing different energy management techniques to help clients perform at their best without draining their personal reserves.

Spiritual and/or Personal Growth as a choice for individuals who are spiritually inclined, as EMITY's coaching include practices like meditation, visualization and connecting career decisions with deeper personal or spiritual growth. It’s about aligning career paths with inner goals and aspirations, addressing deeper aspects of "the self" that go beyond material success and status-driven goals, such as life purpose, personal fulfilment, and spiritual growth. Spirituality in career coaching by EMITY is about supporting clients with finding career that resonates deeply with who they are at their core, creating a sense of meaning in their professional journey, a more authentic and satisfying professional experience. Spiritual healing in career coaching works to clear energetic blockages to help individuals release these emotional barriers., allowing individuals to make more empowered career decisions. Through spiritual healing, individuals can learn to cultivate inner peace, resilience, and emotional balance, which are essential for making sound career decisions and handling workplace pressures. Spiritual healing can also help clients tune into their intuition, so they can make career moves that are more aligned with their true desires.